Experiment+4

= Learning Theories-Team 7 =

=﻿Article: Semantic Integration of Verbal Information into a Visual Memory= Elizabeth F. Loftus, David G. Miller, Helen J. Burns

Experiment Four
A person will encode what they see first, but if the read something different, it may change their memory without them realizing it!

Method

 * 90 subjects
 * same slide deck

Procedures
Subjects saw the same slides as shown before. They were split up half and half.
 * Slides:**

After seeing the slides, subjects were given either diagram a or b shown below: Next, subjects were asked to draw the rest of the scene. The car was placed in figure b to draw the attention to the intersection.
 * Diagrams:**

Results
Figure a: Figure b:
 * 36% of subjects correctly drew the stop sign, 32% correctly drew the yield sign.
 * 60% correctly drew the stop sign, and 52% correctly drew the yield sign.

3 of the 50 subjects that saw a yield sign drew a stop sign, but no one who saw the stop sign drew a yield sign.

Therefore, at least half encoded the correct sign.

Continue to Experiment 5 >